Over the last year, I’ve had great fun designing and developing a new logo identity for SoulfulLiving.com. What was most important to me during the design process was to create a logo that speaks to the heart, mind and soul and deeply conveys the meaning of what soulful living is all about. I am very pleased with the results. The butterfly has always been a very meaningful symbol in my life. It represents "freedom," "change," "transition," and "rebirth." This new butterfly logo has also been incorporated into the logo of this Soulful Living Community, as well as our Daily Soul Retreat Newsletter.

Some thoughts on my creative inspiration...

My father was a very soulful man and a great inspiration to me. He passed away in 1998. He was an artist, illustrator and graphic designer, who enjoyed his work so much, that a five-hour client project would receive days, weeks, even months of attention and nurturing. His last graphic design project, shortly before his death, was for a bromeliad nursery client. He’d been working for weeks on a package design logo for a new "forever-blooming" plant collection. As an artist, my father was very fond of symbols and their meanings. He had incorporated one of his favorites, the infinity symbol, into this logo design. I remember seeing the joy on his face, for days and nights, as he sat at his drawing board, pondering the infinite number of wondrous design possibilities... A glimpse, perhaps of infinite, Eternal Life.

I often ask my father for his guidance while I am designing logos. I like to think of this butterfly as a gift from my dad, as it was delivered to my consciousness upon asking him for his divine guidance in prayer. I immediately discovered how the initials of Soulful Living – “sl” – when placed back to back – “slls” – create the shape of a stylized butterfly. The two “l”s form the butterfly’s body and the two “s”s form its wings! I know my father would be very pleased with the symbolic significance of this logo in my life.

Tags: Divine Inspiration Creative Butterfly Soulful Transition Change

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