Recently worked with two merging colleges in Saskatchewan, Canada to define their purpose, select a new name (Great Plains College) and to implement a new branding strategy based on 'Education with ENERGY!'. Recently worked with Johnson & Johnson Medical Products Advanced Wound Care Division to define their purpose and develop a new creative theme for their suite of products based on 'restoring the freedom of health'. Recently worked with the French Acadian community of Cheticamp in Nova Scotia, Canada to define their purpose as a tourism destination an helped them launch a new brand identity. Currently working with a biomedical research company, a Gaelic cultural centre, a musician and a university, among others.

Branding on Purpose! Developing inspired creative concepts...I love getting the creative juices flowing. Singing/songwriting (planning to release an album of original songs this fall).

Hugs for Haitian Kids: To mark our company's 10th anniversary, we launched the Hugs for Haitian Kids program. We are currently working to raise funds for the construction of a school for Haitian refugee children living in the Dominican Republic. We could use your support to bring this to fruition! To find out more and donate, please visit: www.hugsforhaitians.com

Good to Great (Jim Collins), Success Built to Last (Jerry Porras, Stewart Emery, Mark Thompson), Purpose (Nikos Mourkogiannis), Inspiration, Your Ultimate Calling (Wayne Dyer), The Shack (William P. Young), No Great Mischief (Alistair MacLeod), The Irreligious Christ (Bruxy Cavey)

"Beautiful Day" by U2 (This is my "get pumped for the day" song as I drive to work), Patty Griffin, Glen Hansard, Gordie Sampson, David Gray, Jayhawks, Lyle Lovett, Nickel Creek, Steve Earle...mostly songwriter stuff.

The Shawshank Redemption, August Rush, Waking Ned Devine, Into the Wild...probably many more, but these ones come to mind.

Hi! If you or someone you know could use help with their organizational or personal brand, I'd love to help.

"I saw the angel in the marble and I chiseled until I set it free." - Michelangelo

"Success in the long run has less to do with finding the best idea, organizational structure or business model for an enterprise, than with discovering what matters to us as individuals." (Jerry Porras, Stewart Emery, Mark Thompson, Success Built to Last). As this quote alludes, I firmly believe that a successful and enduring brand, for an organization or an individual, must be based on “what matters to us as individuals”. With that in mind, my company, ICON, has developed a multi-step process that results in an effective and inspired brand strategy that is driven by purpose. This Branding on Purpose Process is the culmination of years of branding experience for our clients, combined with the vigorous study of successful people and organizations. The process is a collaborative approach to help you articulate your purpose and then develop strategies to express that purpose and integrate it within all of your activities and communications. The end result: a Brand Flight Plan to help you achieve success based on "what matters to you"!

My purpose is to help people shift from a head-centred focus to a heart-centred focus in their businesses and organizations.

With my team at ICON, we have collaborated with clients across Canada to help their brands take flight. We live in Canada, but with technology we can deliver these services anywhere! We are also in the process of building a school in a developing country...see Causes.